Light&Green
NEW PRODUCT LAUNCH FEATURING
SWAP LIGHTING SYSTEM
Project type:
Timeline:
Project Overview
Light & Green, a leading manufacturer of architectural L.E.D plaster light fixtures. I worked as the lead UX Designer to update their website. The goal was to feature their innovative new product line, SWAP, while maintaining brand consistency and enhancing the user experience.
The Challenge
My task was to create an engaging online presence for SWAP, generating excitement for its launch at CEDIA EXPO 2024.
Key Challenges included:
- Tight Timeline: The launch needed to be completed within two weeks, with a deadline of September 5th, 2024.
- Content Integration: Two promotional videos and a product catalog were available but required editing for web use.
- Award Recognition: The website needed to effectively highlight SWAP's status as a finalist for the CEDIA EXPO 2024 "Best New Product" award.
- User Journey: It was essential to create a clear and engaging path for visitors to explore SWAP's features and easily inquire about products.
- Brand Consistency: The new SWAP section had to align with Light & Green's existing brand identity while standing out as a flagship offering.
The Solution
To tackle these challenges, I implemented a strategic approach that included:
- Information Architecture: I restructured the homepage and product page to prominently feature SWAP, creating a dedicated section with embedded promotional videos.
- Engaging Notifications: Designed a dismissible banner notification for both the homepage and the product page to highlight key information.
- Clear Calls-to-Action (CTAs): Added an "Explore SWAP" button that directs users to the product page for inquiries and catalog exploration.
Designs
I created high fidelity designs in Figma. The desktop experience was built first since most of our users mainly use desktops, but the website is also responsive to mobile and tablet devices. If you'd like to see the full experience, please scroll up to watch the video or visit www.lightandgreen.com since all designs have been published.
Homepage
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Product Page
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These designs feature:
- Seamless Video Integration: Ensuring that promotional videos were easily accessible and visually appealing.
- Intuitive Navigation: Streamlining the user journey to facilitate exploration of SWAP's product line.
- Prominent CTAs: Strategically placing calls-to-action to encourage user engagement.
Results & Next Steps
The redesigned website for SWAP has demonstrated encouraging initial results, even with limited comprehensive data available due to its recent launch. Early feedback suggests that the new design is effectively connecting with visitors and clearly conveying SWAP's value proposition. This positive reception is particularly promising, as it indicates that the redesign has successfully aligned with SWAP's strategic objectives and improved communication of key product benefits. By achieving these crucial goals, the redesigned website has established a robust foundation for SWAP's upcoming launch and positioned the product for future market success.
